Vocativ // Conceptual Creative Office
Project with David Pullido. See his portfolio here.
Experience Vocativ’s journalism and data sourcing process by “peeling back” the space.
“Vocativ tells original, compelling stories, drawing on its first-rate writing and reporting staff while using proprietary software to uncover trends, news leads and sources from the deep web and social networks.”
Use of open source intelligence methods (OSINT) to find leads and analyze trends.
Write stories on subjects such as US and world politics, the “underworld”, technology,
money and culture.
“Ambitious” video operations filmed on-location and in-house using a green screen.
Source of Revenue
Currently making deals with traditional media outlets (MSNBC, Showtime).
Positioning themselves as the
high-tech, raw, edgy and fearless news organization.
Twitter analysis: employees are between 25 to 39 years old
and interested in technology, international news and travel.
Progressing further into the space, the experience is the truth of what Vocativ reports on: the dirt under the surface. The pristine image of the world has been peeled back, revealing and exposing what needs to be seen. The office is laid out into three experiences: Clean, it's transition and decay, and raw.
The Lobby and entrance is a facade of a clean unblemished company. Lights are linear and continuous and the materials are smooth and shiny.
Entering the office, materials reveal texture and structure. Lights are dimmer and focused. Red, a symbol of Vocativ can be seen in places not normally found or observed, similar to the reporting the company does.